Market definition through demand-and-supply estimations, with an application to the Argentine dishwashing detergent industry
This paper develops a method for market definition using demand-and-supply estimations. That method is then applied to the Argentine dishwashing detergent industry, using data from the years 2022-2024. The results are compared to the ones obtained using only demand estimations, and the conclusion is that the use of supply price equations generates a considerable improvement in those results.